GRAPHIC DESIGN: "The UNITY/EMPHASIS Ads"

Premise: This is the first of a series of assignments which will help the students learn how to convey information in a properly laid out format using standard Graphic Design principles.

Before you start: Create a "Lastname_Unity-Emphasis" folder on your network space. Save all files to this folder.

UNITY/EMPHASIS Slide Show: We are taking our layout information from the website of Parkland Community College and their Graphic Design Program. Here is the slideshow regarding Unity and Emphasis.

Before you get started: You will be given an item which you will be "advertising." This will be a generic "thing." If it makes things easier, you can think of this as an advertisement similar to the "Milk" or "Beef" ad campaigns. The list and assignments for "Things" are:

Air:

 

Shoes:

Christian S.

Bicycles

 

Circles:

Shelby

Ants

 

Water:

Jissel

Pencils

 

Hats:

Zane

Forks

 

Salt

 

Clouds

 

Flags

 

Coffee:

Joe

Paint

 

Moon:

Morgan

String

 

Trees:

Daniel

Paper

 

Stars:

Christian D.

Staples

 

Chickens

 

Darkness:

Crystal

Dirt

 

Doors:

Tyler

Fish

 

The Catch-Phrases: You will need to create THREE different Catch-Phrases that you will use in some of your Advertisements. To do this, go to the The Unity/Emphasis Object Advertisement Catch Phrase Worksheet.

The UNITY/EMPHASIS Principles:

Principles of UNITY
Principles of EMPHASIS
Proximity/ Grouping
Contrast in Size
Repetition
Contrast in Shape
Continuation
Contrast in Placement
Color/ Shade
Contrast in Color
Intellectual
Position/Direction

Isolation

The Advertisements: You will be creating a total of ELEVEN different "Ad Layouts" that will correspond to the 11 different UNITY/EMPHASIS principles discussed in class and seen above. Each of these Layouts will be created on a 8 1/2 inch WIDE by 11 inch TALL canvas in Photoshop. You will be following the rules below for the creation of your ad:

  1. Your goal is not necessarily to create the most amazing and eye-catching ADVERTISEMENT, but rather to demonstrate the UNITY/EMPHASIS principle being illustrated on each canvas.
  2. You will include a "Catch Phrase" on your advertisement, laid out in a way that exemplifies the UNITY/EMPHASIS principle that you are illustrating for that particular canvas (think: "Got Milk?" or "Beef- It's What's For Dinner.".
  3. You can use multiple fonts and font sizes if you wish.
  4. Think of different ways to present your word! For instance, FISH might mean "going fishing" or trying to get someone's information from an email or a creature that lives in the water or the band PHISH. "COFFEE" might represent a coffee bean or a coffee cup or a coffee shop. A STAR might represent a star on the flag, a star in the night sky or a movie star, etc.
  5. Please include graphics as appropriate. I advise you to keep these clean and simple, however. MASK images, as needed, to keep your layout free of unwanted clutter. Feel free to get creative with this.
  6. You are in charge of creating this canvas, using your Photoshop SHAPE, MASK and TEXT skills. Simply finding a photograph and putting some words on top of it is NOT ENOUGH for this project!
  7. For each of your ELEVEN canvases, please use DIFFERENT fonts, graphics, clip art, etc. I do not want to see the same sad letters and pictures over and over again.
  8. Be creative!
  9. Somewhere, in small letters at the bottom of the advertisement, please include an advertiser's statement, similar to the following: Brought to you by the National Tree Huggers Committee or Sponsored by The Society to Re-establish Pencil Superiority.
  10. When you have completed a canvas in this assignment, save it as a JPEG and call it "lastname_contrast_size_ad.jpg" or "lastname_repetition_ad.jpg".

SKILLS you should be using: You can and should be using ALL of the skills that you have acquired to date in Photoshop and in this class: Creating Shapes, Writing Text, Changing Color and Contrast, Saving pictures from the Internet and Masking of Objects from Backgrounds.. If there is something you would like to do for an Advertisement, but are not sure how, ask Mr. B.!

Samples, Created by Mr. B. (Advertised Object is YELLOW):

EMPHASIS: Contrast in Color

EMPHASIS: Position/Direction

UNITY: Repetition

UNITY: Intellectual

EMPHASIS: Isolation

UNITY: Shades of Color

Time Schedule: It took Mr. B. about 15-20 minutes to complete each of his sample Advertisements. 20 minutes x 11 different Advertising Canvases = about 2 1/2 class periods to complete this assignment. If you finish this in 20 minutes, YOU ARE NOT TRYING HARD ENOUGH and will fail the assignment!

Project Submission: Save each of your Advertising Canvases in a "Lastname_Unity-Emphasis" Folder and copy this folder to the DROPBOX when you are done. Remember, you are saving files as:

  • "lastname_contrast_size_ad.jpg" or
  • "lastname_repetition_ad.jpg", etc.

Grading: This assignment will be worth a total of 200 points:

  • 10 points for proper execution of each of the ELEVEN UNITY/EMPHASIS advertising canvases. (110 points total)
  • 5 points for the proper inclusion of your catch phrase AND/OR your Advertiser's Statement on each Advertising Canvas. (55 points total)
  • 35 points, based upon Mr. B.'s whims, regarding the overall look and eye appeal your final products.